Job Opportunity – Digital Officer

Position: Digital Officer

Organisation: The Gurkha Museum Trust

Location: UK, Winchester

Closing date: 18 April 2021

Job Type: Full Time, permanent

Salary: up to £24,000

 

JOB DESCRIPTION

Primary Purpose

The Digital Officer will have day to day responsibility for the Museum’s online presence and digital innovation. The post-holder will be working to interpret the collection in new and innovative ways, sharing stories from the archives using a variety of platforms such as Instagram, Twitter, Facebook, YouTube and the Museum website. The Museum has recently initiated a series of podcasts and online lectures, which the post-holder will be expected to develop and grow.  This new role will require a self-starter who takes a proactive approach to their job, able to work on multiple projects simultaneously and use their own initiative whilst maintaining a good working relationship with members of the whole Museum team.

 

Main duties and responsibilities

• Assist the Head of Fundraising and Marketing to develop and grow the Museum’s online presence across Twitter, Instagram, Facebook and YouTube in line with the social media strategy
• Working with the Museum’s management team to develop creative and innovative new ways of using the museum collection online to engage audiences
• To write and edit content for the website and social media
• To produce graphics, imagery and video content for the Museum’s digital channels
• To support the management team to programme events and campaigns online
• Work with the Head of Fundraising and Marketing to evaluate success of campaigns using Google Analytics and other analytics tools
• Responding to posts, engagements and enquiries on the Museum’s social media channels
• Assist the Head of Fundraising with all aspects of the marketing strategy for the Museum
• Monitoring developments in digital engagement technology, new tools and approaches, to increase digital engagement
• Work with the Head of Fundraising and other members of the Senior Management Team to create marketing materials for the Museum including leaflets, education activities and special event materials
• Utilise the CRM database to aid the development of the Museum’s fundraising and marketing strategies. Ensure the database is kept up to date and maintained.

 

Personal specification

SELECTION CRITERIA	Essential	Desirable
Experience of creating exciting content for a diverse range of audiences across multiple digital channels	E
Excellent communication skills and experience of managing conversations and engaging with audiences online	E
Demonstrable knowledge of best practice in social media	E
Experience and understanding of Google Analytics	E
Experience of using design programmes such as InDesign, Photoshop and other graphics packages	E
Ability to write, proof and edit across a wide range of digital channels	E
Proven ability to build and increase engaged audiences on digital channels	E
Ability to create engaging content using photography, video and design	E
Strong design sense and creative skills	E
Background, degree or equivalent in digital media or marketing		D
Keen interest in and awareness of digital trends and new technology		D
Interest in history and heritage		D
Experience of website management		D
Knowledge of data protection issues, copyright, and GDPR compliance and how these relate to digital communications		D

 

Skills, attitudes and behaviours

• Pleasant and helpful manner; calm under pressure
• Commitment to the work of the Museum
• Self-motivating with an ability to meet deadlines, multi-task and work under pressure
• Good relationship management
• Excellent customer service skills
• Ability to produce clear, concise reports
• Ability to work with a multi-functional team, sharing resources to maximise impact
• Flexibility over working hours and arrangements

 

Other

The post holder will have to undergo a satisfactory DBS check.

 

How to apply

 

To apply please send a CV and one page covering letter to:

Head of Fundraising and Marketing

The Gurkha Museum

Peninsula Barracks

Romsey Road

Winchester

SO23 8TS

or e-mail to charliem@thegurkhamuseum.co.uk.

 

Deadline for applications is midnight Sunday 18 April 2021.

Interviews to be held at The Gurkha Museum in Winchester on Tuesday 4th May