Job Opportunity – Digital Officer
Job Opportunity – Digital Officer
Position: Digital Officer
Organisation: The Gurkha Museum Trust
Location: UK, Winchester
Closing date: 18 April 2021
Job Type: Full Time, permanent
Salary: up to £24,000
JOB DESCRIPTION
Primary Purpose
The Digital Officer will have day to day responsibility for the Museum’s online presence and digital innovation. The post-holder will be working to interpret the collection in new and innovative ways, sharing stories from the archives using a variety of platforms such as Instagram, Twitter, Facebook, YouTube and the Museum website. The Museum has recently initiated a series of podcasts and online lectures, which the post-holder will be expected to develop and grow. This new role will require a self-starter who takes a proactive approach to their job, able to work on multiple projects simultaneously and use their own initiative whilst maintaining a good working relationship with members of the whole Museum team.
Main duties and responsibilities
- Assist the Head of Fundraising and Marketing to develop and grow the Museum’s online presence across Twitter, Instagram, Facebook and YouTube in line with the social media strategy
- Working with the Museum’s management team to develop creative and innovative new ways of using the museum collection online to engage audiences
- To write and edit content for the website and social media
- To produce graphics, imagery and video content for the Museum’s digital channels
- To support the management team to programme events and campaigns online
- Work with the Head of Fundraising and Marketing to evaluate success of campaigns using Google Analytics and other analytics tools
- Responding to posts, engagements and enquiries on the Museum’s social media channels
- Assist the Head of Fundraising with all aspects of the marketing strategy for the Museum
- Monitoring developments in digital engagement technology, new tools and approaches, to increase digital engagement
- Work with the Head of Fundraising and other members of the Senior Management Team to create marketing materials for the Museum including leaflets, education activities and special event materials
- Utilise the CRM database to aid the development of the Museum’s fundraising and marketing strategies. Ensure the database is kept up to date and maintained.
Personal specification
| SELECTION CRITERIA | Essential | Desirable |
| Experience of creating exciting content for a diverse range of audiences across multiple digital channels
|
E |
|
| Excellent communication skills and experience of managing conversations and engaging with audiences online
|
E |
|
| Demonstrable knowledge of best practice in social media
|
E | |
| Experience and understanding of Google Analytics
|
E | |
| Experience of using design programmes such as InDesign, Photoshop and other graphics packages
|
E | |
| Ability to write, proof and edit across a wide range of digital channels
|
E | |
| Proven ability to build and increase engaged audiences on digital channels | E | |
| Ability to create engaging content using photography, video and design | E | |
| Strong design sense and creative skills
|
E | |
| Background, degree or equivalent in digital media or marketing
|
D | |
| Keen interest in and awareness of digital trends and new technology | D | |
| Interest in history and heritage
|
D | |
| Experience of website management
|
D | |
| Knowledge of data protection issues, copyright, and GDPR compliance and how these relate to digital communications
|
D |
Skills, attitudes and behaviours
- Pleasant and helpful manner; calm under pressure
- Commitment to the work of the Museum
- Self-motivating with an ability to meet deadlines, multi-task and work under pressure
- Good relationship management
- Excellent customer service skills
- Ability to produce clear, concise reports
- Ability to work with a multi-functional team, sharing resources to maximise impact
- Flexibility over working hours and arrangements
Other
The post holder will have to undergo a satisfactory DBS check.
How to apply
To apply please send a CV and one page covering letter to:
Head of Fundraising and Marketing
The Gurkha Museum
Peninsula Barracks
Romsey Road
Winchester
SO23 8TS
or e-mail to charliem@thegurkhamuseum.co.uk.
Deadline for applications is midnight Sunday 18 April 2021.
Interviews to be held at The Gurkha Museum in Winchester on Tuesday 4th May
